Catholic Business Directory

What Are You Selling?

What are you selling? Don't you sometimes wonder why a prospect brought from your competitor instead of from you? Oftentimes, the competitor's products don't even compare in quality or price. It sometimes just doesn't make any sense. I have a better product, my prices are less, and yet the prospect brought from them. I thought this was a no-brainer (we've all heard that old adage before). You may be missing one important part to the puzzle...service. Did you know that actually we all sell the exact same thing - service. You can go to the best restaurant in town and order the best food you've ever tasted, but if the service is poor, rude, or unattentive, you'll be eating across the street next time your out. You see restaurants don't just sell food, first and foremost they sell service. You and I are no different. Establish yourself as a service-first resource. Follow-up with prospects promptly, get answers to their objections quickly, return their calls without delay, and be on-time (early) for all your appointments. That's what they all buy...service!